UX Designer II · Growth pod + Devices Design Group · Amazon · 2018 – 2022
The challenge
Growth was stalling in an invisible interface. I helped shift Alexa Music from heavyweight launches to a fast-paced, data-driven experimentation culture — then carried that momentum into experimental multimodal concepts for Echo Show devices.
Public scale
A/B experiments shipped in a single year
40+
Peak growth on targeted music features
300%
Multi-Room Music groups in one week — zero marketing
3.5M → 10.6M
Process adopted across other Alexa domains
Showcase model
Full case study is password-protected
My case studies contain confidential product and process details from Workday and Amazon. To protect client IP, the full write-ups are password-protected. Enter the password below, or request access and I'll send it over.
